When you are preparing for a group event it is important to know your audience. What you create needs to speak their language. For more traditional events a Classic Theme works well. Classic themes have a common thread in color pallet like different shades of all one color. Symmetry will be a common thread in the visual aspects of classic design. More non-traditional themes will add punch and can include opposite colors of the color wheel starting with primary colors of red, yellow or blue, graduating to secondary colors of purple, orange and green. Primary colors are seen in primary educational settings. The secondary colors seem more prevalent in youthful settings.
Whatever color pallet you choose per your cients request, keep in mind your options. Whether you choose Complimentary Colors like purple and gold, Analogous Colors like teal and blue or Monochromatic Colors, (the same color of different shades), it should depict the message you want to send and who you’re sending it to.
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